Hear every conversation.
Simulate every decision.
SMMART listens to what people really say about your brand — then forecasts your campaigns and tests new concepts against a synthetic audience built from real data. Confidence intervals, full data lineage, zero AI guesswork.
Trusted across UAE · KSA · Pakistan · An Inseyab product
One platform
From listening, to simulation, to research
Most tools tell you what already happened. SMMART also tells you what's likely to happen next — and lets you test it first.
Social Listening
Track every mention across X, Instagram, TikTok, YouTube, Reddit, news and blogs — with sentiment, emotion, reach, emerging trends and theme maps in real time.
Microcosm
Your real audience, auto-clustered into communities of real personas. See who amplifies and who resists — and simulate any decision against them before you act.
Campaign Simulator
Forecast a launch before you spend: reach, engagement, share-of-voice and backlash — each with a 90% confidence interval from thousands of Monte-Carlo trials, then track predicted-vs-actual.
Research Mode
Synthetic consumer research: test a concept, price or message against a population sampled from real data — purchase intent, objections and segments in hours, not weeks.
Handle & competitor analysis
Track your brand's (and competitors') handles per platform, then compare them side-by-side — share-of-voice, sentiment and reach, broken down platform by platform.
Data Governance
Every number traces back to the real data behind it. A built-in lineage manifest, representativeness scores and an AI ledger prove the AI never fabricates numbers.
How it works
Three steps, one loop
Listen to the market, simulate your move, then prove it worked.
Listen
Add your brand and keywords. SMMART pulls real conversations across platforms and enriches every mention with sentiment, emotion, reach and geography.
Simulate & test
Forecast a campaign, or test a new concept against a synthetic audience. The artificial-society engine runs thousands of times to predict outcomes with honest confidence intervals — all grounded in real data.
Launch & Measure
Go live, track it in real time against the forecast, and close the loop with predicted-vs-actual accuracy that sharpens every future campaign.
Trust you can audit
Built for decisions, not just dashboards
A forecast — or a synthetic-research result — is only worth acting on if you can trust where it came from. SMMART shows its work, every time.
Real data, not vibes
Every reach, engagement and sentiment number is computed from your actual data — bootstrapped from observed behaviour, so the uncertainty is real too.
AI that never fabricates numbers
AI only reads real posts and voices personas. A per-run ledger records exactly where it was used and confirms it generated zero numeric values.
Representative by construction
Synthetic research populations are sampled from real census and audience distributions — and scored for how closely they match the real market before you trust a result.
Confidence intervals + full lineage
Every metric ships a P5–P95 range, a backtest against real outcomes, and a lineage trail back to the exact sources and transformations behind it.
Pricing
Start free, grow when you're ready
Transparent plans that scale with your brands and channels.
Starter
For trying it out
- 1 brand project
- 3 keywords
- Core listening + sentiment
- Community generation
Growth
For scaling teams
- Multiple brands & seats
- Campaign Simulator + Measure
- Research Mode (synthetic studies)
- Data lineage & accuracy
Enterprise
For organisations
- Unlimited brands
- Premium connectors (Apify, Data365)
- SSO & governance controls
- Dedicated support & onboarding
Listen smarter. Launch with confidence.
Join the brands using SMMART to understand their audience and forecast every campaign before it goes live.